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Anamaria Nino-Murcia

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Anamaria is a leadership coach who has specialized exclusively in working with founders and their companies since 2011.

Before she became a coach, Anamaria was employee #3 at ElliptiGO, a successful startup producing the world’s first elliptical bicycle. Her team started in a storage shed and worked its way up to multiple product-lines and profitability before she left the company to become the startup-focused coach she never had.

 

Anamaria is a senior T-group facilitator at the Stanford GSB in their legendary Interpersonal Dynamics program. In 2014, she and Michael launched the first-ever T-group program exclusively for startup leaders—a program that has now served well over 150 startup founders and leaders.

 

Anamaria trained as a leadership coach and earned her MBA at the Stanford Graduate School of Business. She also holds a B.S. and M.S. from Stanford in Earth Systems. 

 

 

Playful

Costumes

Costumes

Costumes bring me joy. Whether it's wearing them, making them, or throwing parties featuring them, costumes and I tend to have a good time together. My hand-made costume highlight reel over the years includes: Rosies the Riveters (see pic), a Jackson Pollock painting, a walking bag of Pirates Booty, the Statue of Liberty and (to indulge my daughters) Paw Patrol's Skye + Everest.

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Running

Running

I was a die-hard committed soccer player until chronic plantar fasciitis ended my career at the ripe old age of 17. I didn't do a whole lot in the athletic department for the next decade until I joined ElliptiGO in 2009 and dared to dream I could run again. Thanks to all the low-impact cross-training on my outdoor elliptical bike, I was able to train enough to run a few half marathons and even a marathon in 2011. These days, I do most of my running pushing a jog stroller --- but my husband and I still make time for the occasional 5K. Fun fact: I briefly considered opening a running shoe store at one point in my career.

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Niña Wrangling

Niña Wrangling

Wrangling my two girls is my favorite rodeo. My older one told me once that her favorite animal was "Mama" because "you make all those gorilla noises when you put me to bed." I mean, whatever you need to do to get 'em to sleep, right? I love doing art projects with my kids, teaching them to ice skate, baking cheddar cheese crackers from scratch, and instructing them on how to use influence strategies and emotional granularity on the playground. (This is what happens when your mom is an executive coach.) Thankfully they seem to have fun playing with me, too.

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On Her Bookshelf

Radical Acceptance

Radical Acceptance

For many of us, feelings of deficiency are right around the corner. It doesn’t take much—just hearing of someone else’s accomplishments, being criticized, getting into an argument, making a mistake at work—to make us feel that we are not okay. Beginning to understand how our lives have become ensnared in this trance of unworthiness is our first step toward reconnecting with who we really are and what it means to live fully. 

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Deep Work

Deep Work

Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way.

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Mindsight

Mindsight

This groundbreaking book, from one of the global innovators in the integration of brain science with psychotherapy, offers an extraordinary guide to the practice of “mindsight,” the potent skill that is the basis for both emotional and social intelligence. From anxiety to depression and feelings of shame and inadequacy, from mood swings to addictions, OCD, and traumatic memories, most of us have a mental “trap” that causes recurring conflict in our lives and relationships. Daniel J. Siegel, M.D., a clinical professor of psychiatry at the UCLA School of Medicine and co-director of the UCLA Mindful Awareness Research Center, shows us how to use mindsight to escape these traps.

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CLIENT

LOVE

Scott

Ashvin

Lucia

Ben

Jeff

Luca

CLIENT LOVE

 

Rachel Carlson

CEO & Co-Founder, Guild Education

"I’ve been fortunate to work with Anamaria before founding Guild (in a T-group at the Stanford GSB) and then throughout our journey from pre-seed through Post Series B, and onward! Her 1:1 coaching and founder retreats have proved invaluable for me. There's truly no substitute for having a trusted partner..."

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Jared Simon

Co-Founder, HotelTonight

"Like many fast-growing tech startups, HotelTonight has many first-time managers who were previously individual contributors. Anamaria’s relationship with us began when she created a completely customized leadership coaching program for these new managers, combining group, individual and peer coaching. This was so successful..."

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Ilana Stern

CEO & Founder, Weddington Way

“Anamaria and I worked together at a very important stage of growth in my company (growing from 7 to 15 employees over a 6 month period), and she was an incredibly valuable advisor through that change. As we were growing our team..."

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